I decided to time my Aroma rice cooker for Nishiki medium grain brown rice, and it looks like about 1 hour and 45 minutes, using the brown rice setting, for three cups of uncooked rice. The time normally only indicates the last portion of cook time, so I needed to check the clock in order to see the actual total time. The user manual suggests 45 minutes to one hour, so it seems like it is much longer than it should be. The texture is fine when it is done, so perhaps it is just my rice cooker. Is this your experience with brown rice?