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What's the appeal of food trucks?

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What's the appeal of food trucks?

ipsedixit | | Feb 8, 2010 07:02 AM

It's hard not to notice the popularity -- or more precisely, the frenzy -- over food trucks.

These are just some of the stories ...

http://www.gq.com/food-travel/restaur...

http://www.gq.com/food-travel/restaur...

My question is what exactly is the appeal of food trucks?

Wouldn't one presume that food made out of a full-scale kitchen (i.e. a restaurant) would be better than one made from the back of a truck?

And food trucks aren't really about convenience, at least not these. You actually have to follow these guys around on twitter and then when you locate them, the lines are usually at least 30 to an hour long in wait time.

Back in the day, we used to affectionely call food trucks "roach coaches" ...

But I guess times are different nowadays.

So how did food trucks go from gauche to haute?

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