For the most part, I enjoy ATK and have learned quite a bit from them. I was a reader of Cooks Illustrated before watching the show and it was a natural transition. However, the animated shorts they use in some episodes are truly hard to stomach. I just can't imagine who's in the "cutting" room giving these their stamp of approval. It seems they are trying to borrow a page from Alton Brown by trying to be somewhat kooky, but it just isn't working.