Trader Joe’s Cake Capitalizes on Macaron Craze

Trader Joe's Macaron aux Framboises (Raspberry Macaron Cake)

Trader Joe's Macaron aux Framboises (Raspberry Macaron Cake)

I Paid: $5.49 for an 8.8-ounce cake (prices may vary by region)

Taste: 4 stars

Marketing: 4 stars

Before getting into the particulars of the enchanting-looking Raspberry Macaron Cake sold by Trader Joe's, a brief note on packaging. This 8.8-ounce cake is described on the box as "The perfect size for a few people, or one VERY hungry person who enjoys the finer things in life." That's 720 calories, dude who wrote the box text! Come on! That's terrible! American waistlines are blowing up like the Death Star, and this copywriter is practically begging customers to put a cake-shaped gun to their own heads and pull the delicious trigger.

Health concerns aside, there's little to criticize about this cake, which manages to combine the very of-the-moment French macaron craze with cake. Said cake is a layer of coconut-laced almond macaron, a cream layer with raspberries in it, and then another coconut macaron layer. The whole package is sold frozen, and can be defrosted overnight in the fridge or in about 45 minutes at room temperature. The raspberries are whole and taste fresh—frozen at the peak of their flavor, apparently. The cream filling that surrounds them is clean-tasting, light, and not oversweet. The macaron layer is good too, albeit a bit more like chewy marzipan than a lightly crunchy macaron.

And if it doesn't rise to the level of fancy-dinner-party dessert, this cake certainly wouldn't be out of place at the end of a friendly luncheon or a dinner with your spouse. Just make sure that you share it, however hungry anyone happens to feel.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow Chowhound on Twitter, and become a fan on Facebook.

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