If You Can’t See It, You Won’t Cook It

After cooking for a while, you develop Recipe ESP, and know just from reading the recipe what the end product will taste and look like. But we’re well aware that it takes time to develop that skill, and we’ve heard over and over that if home cooks see a recipe and don’t know what they’re in for they won’t risk trying that recipe.

Enter photo shoots in the test kitchen. We spend one to two days each week working on food photos for the site, giving credence to the old adage that a picture’s worth a thousand words. This week we’ve concentrated on finally giving a visual ID to our numerous pasta recipes, so be on the lookout for a sexy-looking Lasagne alla Bolognese and an enticing Pasta with Arugula Pesto, along with many others.

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