I Paid: $4.79 for a 16-ounce tube of eight biscuits (prices may vary by region)
I tested Immaculate biscuits side by side against Pillsbury Grands! Flaky Layers Butter Tastin’ biscuits, and the difference was fairly dramatic. The Grands! pulled apart into neat, almost crêpelike layers; they had a bit of a greasy, buttery flavor to them; and they were a little sweeter than the Immaculate version. The Immaculate biscuits were heavier, denser, saltier, and didn’t have that layered structure. Neither biscuit, it must be said, stacked up against homemade.
My respect for the dour restraint of the Immaculate biscuits faded appreciably when I realized that, at $4.79, they were more than twice as expensive as their lowbrow competitors. Taste is a function of value, and while better biscuits are certainly worth more money, slightly better biscuits are probably not worth more than double the alternative.
Perhaps more importantly, there’s Immaculate’s “all natural” claim: While ingredients such as palm oil flakes and palm oil shortening may count as natural in a technical sense, they ain’t exactly from Grandma’s cupboard.