The Perplexing Rise of Mike and Ike Candies

For obscure reasons, the marginal, old-school candies known as Mike and Ike have emerged from the shadows to mount a major national publicity campaign. Supertaster grabs a handful (in various flavors) and tries to answer the question: WTF?

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James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow Chowhound on Twitter, and become a fan on Facebook.

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